First started in Turin, the capital of Italian design, by eleven industrial and automotive designers, therefore “One One Lab” The Studio shifted its headquarters to the center of Europe to achieve a more strategical location in order to fulfill the demand of the European and international markets and to adapt to our innovative collaboratively design process. In a world changing to a more global community the design process is changing as well. While the main One One Lab Design Team of international designers is physically at the headquarters, we also collaborate with designers and business developers around the world.
A work solution that has proven incredibly efficient after the events of 2020. Our diverse design team and our collaboration with designers allows us to better understand the different design needs around the world and to better adapt to our client ́s needs, shortening cultural, geographical and language borders. Borders that will soon be even shorter. With the electrification of cars and vehicles the demand for car design and transportation design has increased bringing One One Lab to soon open satellite studios in Mumbai - India, Shanghai - China and Mexico City.
"Design Thinking” has spread around the world and the world of design has fallen into a comfort zone, and comfort is boring and uninspiring. While "Design Thinking" is important, design is more than just thinking, design is about feeling. As humans our first reaction to everything is emotional then it is rational, and they both have to live in a perfect symbiosis. In One One Lab we believe that we have to live in a functional and beautiful world. Regardless if it is a transportation design, automotive design, product design, client, time or size, each project begins with paper, pencils and sketches.
Ideas, concepts and innovation is created without the interference and design limitations of technology, when ideas are clear then it is time for the cutting-edge software and techniques to be applied to deliver the perfect functional product without leaving behind the perfectly beautiful one. Our team develops each project having in mind the importance of living in a beautifully functional world and the impact good design has on everybody’s lives, merging traditional techniques with the most advance software, hardware and innovations.
At our headquarters an international team of automotive designers coming from some of the biggest companies around the world, such as: Pininfarina, Toyota, Daihatsu, Suzuki, Xin Da Yang (Geely Motors) etc. develop projects with an even wider structure collaborating with designers worldwide, from Italy, USA, Israel, Mexico, China, Poland, India, Taiwan, Colombia, Russia etc.
Located in the center of Europe it is strategically positioned to fulfill the demands of our clients in Europe, Asia, North/South America, Northern Africa and Middle East. A high-tech modern building surrounded by a green forest provides the contemporary needs of a designer, the right comfort to focus on the design and offers the right place to receive clients and cooperate with other companies in the fields of car design, transportation design and product design.