One One Lab design team has the task of designing a completely new and fresh identity for the Mexican company. The layout and chassis couldn’t be touched the automotive styling process had to respect the existing base. And here is where we see the importance of style above other factors.

Clean, young, simple and elegant where the words that ruled over this automotive design process. Removing unnecessary elements not only reduces costs of production but can actually enhance the design. Having hidden A pillars, a different color hatch, front end and roof opens up the field of personalization. The result is a small cheerful little car with a unique identity that embraces the concepts of, affordable, simple, small, electric, elegant and friendly.