AUTOMOTIVE

DESIGN

From concept to realization.

The roots and core of One One Lab lay in automotive design, with a team of highly skilled designers trained and forged in major design studios and OEMs, such as: Pininfarina, Suzuki, Toyota, Daihatsu, Xin Da Yang (Geely Motors) etc.


Our quest for creating each design starts with a stylistic research to understand the pertinent concepts of beauty, elegance and style with respect to the project; highlighting the importance of surface styling to develop sculptures in motion.  This research is then expressed in form of sketches and renderings to conceptualize the ideas and influences. The renderings are then realized into CAS 3D models, clay models and scale models which are tastefully completed with the right touch of color and trim. These models are eventually developed with the highest finesse into world class show cars, prototypes or unique one-offs. 

STYLISTIC RESEARCH  I  SKETCHES & RENDERINGS  I  CAS & CAD 

VIRTUAL MODELING  I  CLAY MODELING  I  STORYBOARD DEFINITION COLOR & TRIM  I  SCALE MODELS  I  SHOWCARS & PROTOTYPES

EXTERIOR

& INTERIOR

At One One Lab we design, stylize and develop the two core souls of an automobile, exterior and interior. The first interaction between people and automobiles is visual, the exterior aesthetic is not only a way to express beauty and the technical needs, but it is also what forms the emotions and trust people have in automobiles.
Exterior projects to the world what the car is and what it is capable of while reflecting who the person behind the wheel is. The interior is a much more personal connection with the occupants of the vehicles, since they are the only ones with direct contact. While the world only experiences the exterior the interior is the direct connection between rider and vehicle and needs much more detailing due to the complexity of surfaces, ergonomics, materials, aesthetics and convenience.
Both exterior and interior are equally important and needed to have a complete and successful automobile.

VIRTUAL

REALITY

Advances in technology have brought forth many tools which empower us  to  have a more realistic understanding of Automobiles and products. In collaboration with our partner company InPlanner we can bring your eyes into a Virtual Reality world where one can see the Automobiles or products in a realistic environment and lighting to better understand dimensions and surfaces before advancing into the next steps of clay modelling or prototyping. This is of great help in avoiding and correcting mistakes at earlier stages that are always harder to remove at more advanced stages. It also gives the client a direct interaction before the Automobile or product is finalized. 

UNIQUE

ONE OFF

We develop personal projects of One-Off cars for clients who seek exclusivity in their cars as a reflection of their own personality. A completely unique and bespoke vehicle (Interior and Exterior) tailormade to suit our clients' needs and vision by having direct communication with the client all along the process of creation to give a perfect final result. Designed by One One Lab and manufactured by our partner company. Our One-Off cars can be developed from scratch or using a donor car.