AUTOMOTIVE

DESIGN

From concept to realization.

The roots and core of One One lab with all of our automotive design team trained and formed in mayor design studios and mayor automobile manufacturers, such as: Pininfarina, Suzuki, Toyota, Daihatsu, Xin Da Yang (Geely Motors) etc.
 We recognized the need and the impact automobiles have in our lives becoming not only the mean of transport from point A to point B but being also a part of whom we are reflecting our needs and personalities. We begin with a stylistic research and a story board understanding the concepts of beauty, elegance and purity, bringing back the importance of surface to develop sculptures in motion. Sketches and renderings are the first step taken; afterwards the CAS process takes place along with clay models, scale models, color & trim all the way to show cars and prototypes.

STYLISTIC RESEARCH  I  SKETCHES & RENDERINGS  I  CAS & CAD 

VIRTUAL MODELING  I  CLAY MODELING  I  STORYBOARD DEFINITION COLOR & TRIM  I  SCALE MODELS  I  SHOWCARS & PROTOTYPES

EXTERIOR

& INTERIOR

At One One Lab we design, stylized and develop the two core souls of an automobile, exterior nad interior. The first interaction between people and automobiles is visual, the exterior aesthetic is not only a way to express beauty and the technical needs, but it is also what forms the emotions and trust people have in automobiles.
Exterior projects to the world what the car is and what it is capable of and also reflects who the person behind the wheel is. The interior is a much more personal connection between the occupants of the vehicles, since they are the only ones that have direct contact with it. While the world only experience the exterior the interior is the direct connection between rider and vehicle and needs a much more detailing due to the complexity of surfaces, ergonomics, material, aesthetics and convenience.
Both Exterior and Interior are equally important and needed to have a complete and successful automobile.

VIRTUAL

REALITY

Technology advances and gives us other tools to understand in a much more realistic way our Automobiles or products. Collaborating with partner InPlanner we can bring our eyes into a Virtual Reality world where we can see the Automobile or products in a realistic environment and realistic lighting to better understand dimensions and surfaces before advancing into the next steps of clay modelling or prototyping, to avoid and correct mistakes that are always harder to remove in more advances steps. It also gives the client a direct interaction before the Automobile or product is finalized.m.

UNIQUE

ONE OFF

Regardless of all the options of Automobiles in the international market not all of them will suit our needs, our taste, or our personality. One One Lab develops personal projects for One-Off cars. A completely unique and bespoke vehicle (Interior and Exterior) having direct communication with the client all along the process to give a perfect final result. Designed by One One Lab and manufactured by our partner company in Italy, our One-Off cars can be developed from scratch or using a donor car.